Social Media has been with us now for a few years but it has only been in the last year or so that companies have identified its terrific Marketing Potential.
They are particularly useful from an SEO perspective, for driving traffic back to your main website. If you consider Facebook alone has in excese of 800 million subscribers, it is really an opportunity not to be missed.
Also, Social Media can actively contribute to your sites content directly from the various widgets and apps that have become available directly from Facebook/Twitter or by using video from YouTube, Vimeo etc to demonstrate products etc.
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