Adaptive Web Design
Adaptive web pages, like Responsive web pages, adapt to their environment automatically allowing your site to deliver its content to any device such as smartphone, tablets etc.
So why use adaptive as opposed responsive, not all designs lend themselves to the fluid nature of responsive so by using adaptive techniques you can still specifically target common screen sizes such as mobile and tablets.
Adaptive web design a sensible investment
All projects we undertake now make use of either Responsive web design or Adaptive web design which increases the longevity of your site and also increases your potential market making it a sensible investment at any level.
Responsive web design can even help SEO
HTML5 developed sites can have benefits for SEO - Search Engine Optimisation as they tend to use less code allowing your content to be spotted by search engines more easily.
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